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When people engage with digital content and streams (Facebook, Twitter, Pinterest, Email, SMS, RSS feeds etc.) there is currently no way of predicting what kind of device they will be using.
Swipefied addresses this by creating an app experience that looks and works great, whether its smartphones, tablets, iPads, desktops or laptops.
There is no need for expensive development of device specific apps, no 'App Store' approval processes and nothing to install.